About ALGAEING™
Algaeing is the clean color company.
WHY ALGAE?
ALGAE IS
OUR SUPERPOWER
Microorganism. Macro impact.
You might know the algae superfood from your sushi or spirulina shake. Named the most game-changing microorganism across industries in the 21st century, this renewable raw material is essential for the health of people and the planet.
Algae are the superorganisms of the future, with a wide range of applications, including cosmetics, food, pharmaceuticals, biofuels, biodegradable plastics, and now - textiles.
Our unique patented process retains all algae's botanical, nutrient-rich properties.
Renewable.
Algae is a renewable resource that reduces carbon emissions through photosynthesis.
Sustainably Sourced.
We partner with algae growers who use innovative farming methods to consistently grow algae where land is harder to populate and grow food.
Botanical Properties.
Algae contains botanical properties that are good for you and the planet.
OUR STORY
It all started with Renana Krebs. Renana completed her undergraduate degree in fashion design and worked at elite fashion houses, where she first handedly saw the industry's detrimental effects on people and the planet. She knew she could no longer be part of the problem, she had to be part of the solution.
She quit her job, went on to complete an MA in sustainability and set on her mission to detoxify the textile industry. Luckily, she found the perfect co-founder: a biologist, botanist, & agronomist with 40+ years of experience. He also happens to be her father, Dr. Oded Krebs.
Together, they started our research and found ourselves underwater, discovering an untapped and magical microorganism. What did they find? That algae’s renewable and biodegradable properties and unique botanical benefits make this aquatic microorganism the perfect fit for creating meaningful change in the industry.
PIONEERING THE TEXTILE INDUSTRY
AWARDS & RECOGNITION
2018 | H&M Global Change Award
2018 | Fashion For Good
2018 | Vision Award
2020 | VWS Pathfinder Award by Vegan Women Summit
2024 | Changemakers Award Innovate Textile Awards* shortlisted
OUR TEAM
Our diverse team consists of biologists, textile engineers, biochemists, and algae specialists originally from all over the globe. Together, we have a combined 100+ years of experience, speak 8 languages, 4 PHds, 2 MAs, and most importantly, a passion for making a climate-positive change.
Female Founded. Female-led Science.
Algaeing™ is proudly female-founded and female-led, built on a foundation of scientific innovation, creativity, and passion for driving change.
